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Street interview ads

Ads people
actually stop for.

We stop real people in the street, put your product in front of them, and film what happens.

The honest reactions become your ads. Unscripted, unpaid opinions that read like content, not advertising.

Book a callSee the process

One call. We'll tell you what we'd shoot.

REC00:14 · STREET, LONDON
We walk up and ask:
“First impression. Go.”“Would you pay £30 for this?”“Rate it out of ten.”“Keep it or give it back?”
✓ Filmed by usNo actors. No scripts.
No casting calls, no studio days. Just people on the street and your product.
Why it works

People trust strangers more than they trust your ad.

Ad blindness
Polished studio ads get scrolled past on sight. A street conversation does not look like an ad, so it gets watched.
Borrowed trust
A real person's unscripted reaction is social proof. A script read by an actor is a claim.
Volume of hooks
One shoot day gives you dozens of real moments to test as hooks. Winners scale, duds cost nothing.

The feed is full of AI and actors. Real people cut through both.

The maths

A studio ad costs $50k before anyone sees it.

Studio production
$50,000+
  • Crew, actors, studio, agency fees
  • Weeks of pre-production
  • One concept. If it flops, that's the budget gone
vs
One street day
Dozens of ads
  • Real people, real locations, no studio
  • Shot and cut in about two weeks
  • Every hook is a fresh shot at a winner
Priced per shoot day. Quoted on the call.

Stop betting the budget on one polished guess. Test dozens of real moments instead.

Process

Brief. Shoot. Scale.

From first call to ads in your account in about two weeks.

01/ BRIEF

Tell us the product

One call. We work out the angle, the questions, and who we stop.

02/ SHOOT

We hit the street

Real people, on camera, reacting to your product. Nothing staged.

03/ SCALE

You get the ads

The best moments cut into hooks and full ads, sized for TikTok, Reels and Shorts. Ready to run.

Multiple hook variations15s / 30s / 60s cutdownsVertical, ready for paidCaptions burned inRaw footage includedFull usage rights
What we offer

Three ways to run real.

CORE / PAID

Street interview ads

We shoot real reactions to your product and cut them into paid-ready hooks and full ads for TikTok, Reels and Shorts.

DISTRIBUTION / ORGANIC

Clipping network

Your winning moments pushed through our network of clipping accounts. Organic reach at volume on top of the paid spend.

ONGOING / RETAINER

Always-on content

Monthly shoot days plus a steady stream of fresh cutdowns, so your ad account never runs out of real moments to test.

The platforms picked a side

Meta and Google now reward real.

Meta
Labels AI-generated content and pushes original creators. Recycled and synthetic material gets less distribution.
Google
Spam updates bury mass-produced AI content. People-first, original material ranks. The same logic is coming for ads.

And we can prove yours is real.

Every clip we hand over is a real person filmed by us on a real street. When platforms and audiences ask what is AI, your ads have an answer.

Straight answers

What you're buying.

Where do you film?

UK first, London as standard. Other cities by arrangement.

Are the reactions real?

Yes. Nobody is scripted and nobody is paid to like your product. We film enough people that the honest hits carry the ad.

Who owns the footage?

You do. Full usage rights on every deliverable, raw footage included.

How fast is a shoot?

Brief to first cut in about two weeks. One shoot day produces a batch of ad variations, not a single video.

What is the clipping network?

A network of clipping accounts that push your best cutdowns for organic reach, so winners get seen far beyond the ad account.

Put your product in front of real people.

Tell us what you sell. We'll tell you what we'd shoot.

Book a call